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Enhancing Value and Profitability throughout your Supply Chain
Keynote Speaker at the Fall 2010 Supply Chain Forum
Keynote Speaker at the Fall 2010 Supply Chain Forum
Keynote Speaker at the Spring 2011 Supply Chain Forum
Keynote Speaker at the Fall 2011 Supply Chain Forum
Keynote Speaker at the Fall 2011 Supply Chain Forum
# 1 in Supply Chain Research
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Library

Moon, Mark A., “Breaking Down Barriers to Forecast Process Improvement”, FORESIGHT: The International Journal of Applied Forecasting, Issue 4, June 2006, 26-30.

Mentzer, John T., “Smart Investments: Choosing the right demand forecasting and planning system”, January 2006, APICS magazine.

Moon, Mark A., “What Is World Class Forecasting: A Perspective on 20 Years of Research”, 2004 APICS International Conference.

Kahn, Kenneth B., “How to Measure the Impact of a Forecast Error on an Enterprise?”, Journal of Business Forecasting, (Spring 2003), 21-25.

Mark A. Moon, John T. Mentzer, and Carlo D. Smith, “Conducting A Sales Forecasting Audit”, International Journal of Forecasting, 19 (2003), 5-25.

Mentzer, J.T., Sales Forecasting Audit Protocol

Moon, M.A., J.T. Mentzer, and C. D. Smith, Commentaries and authors' response on “;Conducting A Sales Forecasting Audit,” International Journal of Forecasting, 19 (2003), 27-42.

Kahn, Kenneth B., “An Exploratory Investigation of New Product Forecasting Practices,” The Journal of Product Innovation Management, 19 (2002), 133-143.

Kahn, Kenneth B., “How to Use a ”Golf” Game to Enhance the Forecasting Process,” Journal of Business Forecasting, (Winter 2001/02), 21-25.

Kahn, Kenneth B., “Benchmarking Sales Forecasting Performance Measures,” Journal of Business Forecasting, (Winter 1998-1999), 19-23.

Moon, Mark A., John T. Mentzer, and Dwight E. Thomas, Jr., “Customer Demand Planning,” Industrial Marketing Management, (29, 2000), 19-26.

Golicic, Susan L., Donna F. Davis, Teresa M. McCarthy, Mentzer, John T., “Bringing Order out of Chaos,” Journal of Business Forecasting, (Spring 2001), 11-17.

Kahn, Kenneth B., “Top Down vs Bottom Up,” Journal of Business Forecasting, (Summer 1998), 14-19.

Kahn, Kenneth B., Marjorie E. Adams, “Sales Forecasting as a Knowledge Management Process,” Journal of Business Forecasting, (Winter 2000-2001), 19-22.

Mentzer, John T., “The Impact of Forecasting Improvement on Return on Shareholder Value,” Journal of Business Forecasting, (Fall 1999), 8-12.

Moon, Mark A. and John T. Mentzer, “Improving Salesforce Forecasting,”Journal of Business Forecasting, 18 (No. 2, 1999), 7-12.

Mentzer, John T. and John L. Kent, “Forecasting Demand in the Longaberger Company,” Marketing Management, (Summer 1999), 46-50.

Mentzer, John T., Carol C. Bienstock, and Kenneth B. Kahn, “Benchmarking Sales Forecasting Management,” Business Horizons, 42 (May-June, 1999), 48-56.

Mentzer, John T. and Carol C. Bienstock, “The Seven Principles of Sales Forecasting Systems,” Supply Chain Management Review, (Fall 1998), 76-83.

Mentzer, John T. and Carol C. Bienstock, Sales Forecasting Management, (Sage Publications: Thousand Oaks, California, 1998).

Moon, Mark A., John T. Mentzer, Carlo D. Smith, Michael S. Garver, “Seven Keys to Better Forecasting,” Business Horizons, 41, (September-0ctober, 1998), 44-52.

Mentzer, John T., Mark A. Moon, John L. Kent, and Carlo D. Smith, “The Need for a Forecasting Champion,” Journal of Business Forecasting, 16 (No. 3, 1997), 3-8.

Mentzer, John T. and Kenneth B. Kahn, “The State of Sales Forecasting Systems in Corporate America,” Journal of Business Forecasting, 16 (Spring 1997), 6-13.

Kahn, Kenneth B. and John T. Mentzer, ”EDI and EDI Alliances: Implications for the Sales Forecasting Function,” Journal of Marketing Theory and Practice, 4 (No. 2, 1996), 72-78.

Mentzer, John T. and Kenneth B. Kahn, ”Forecasting Technique Familiarity, Satisfaction, Usage, and Application,” Journal of Forecasting, 14 (No. 5, 1995), 465-476.

Kahn, Kenneth B. and John T. Mentzer, ”Forecasting in Consumer and Industrial Markets,” Journal of Business Forecasting, 14 (Summer 1995), 21-28.

Mentzer, John T. and Jon Schroeter, ”Integrating Logistics Forecasting Techniques, Systems, and Administration: The Multiple Forecasting System,”Journal of Business Logistics, 15 (No. 2, 1994), 205-226.

Mentzer, John T. and Roger Gomes, ”Further Extensions of Adaptive Extended Exponential Smoothing and Comparison with the M-Competition,”Journal of the Academy of Marketing Science, 22 (Fall, 1994), 372-382.

Kahn, Kenneth B. and John T. Mentzer, ”The Impact of Team-Based Forecasting,” Journal of Business Forecasting, 13 (Spring, 1994), 18-21.

Mentzer, John T. and Jon Schroeter, ”Multiple Forecasting System at Brake Parts, Inc.,” Journal of Business Forecasting, (Fall, 1993), 5-9.

Mentzer, John T. and Roger Gomes, ”Evaluating a Decision Support Forecasting System,” Industrial Marketing Management, 18 (1989), 313-323.

Mentzer, John T., ”Forecasting with Adaptive Extended Exponential Smoothing,” Journal of the Academy of Marketing Science, 16 (No. 4, 1988), 62-70.

Mentzer, John T. and James E. Cox, Jr., ”A Model of the Determinants of Achieved Forecast Accuracy,” Journal of Business Logistics, 5 (No. 2, 1984), 143-155.

Mentzer, John T. and James E. Cox, Jr., ”Familiarity, Application, and Performance of Sales Forecasting Techniques,” Journal of Forecasting, 3 (1984), 27-36.

Bowersox, Donald J., David J. Closs, John T. Mentzer, and Jeffrey R. Sims,”Simulated Product Sales Forecasting: A Simulated Model for Short-Range Forecasting and Operational Decision Making,” Research in Marketing, 4 (January, 1981), 39-68.