Sarah Gardial
Education:
1986-Universityof Houston, Ph.D.
Marketing, Social Psychology minor
1981-University of Arkansas, M.B.A.
Marketing
1980-University of Arkansas, B.S.B.A.
Marketing
Research focus: Customer Value
Telephone: 865.974.1654
E-mail: sgardial@utk.edu
Sarah Gardial is Associate Dean for Academic Programs for the University of Tennessee, College of Businesss Administration. She is formerly Assistant Dean in charge of the full-time MBA program and an Associate Professor in the Department of Marketing and Logistics at the University of Tennessee. Her primary expertise and research interests are in the areas of customer value and satisfaction, the decision processes of customers and consumers, consumer information processing, and buyer-seller relationships. With Bob Woodruff, she is the co-author of Know Your Customer: New Perspectives on Customer Value and Satisfaction. This book is based upon several years of research conducted in partnership with a variety of business organizations. She has also written numerous articles for journal publications and conferences, including the Journal of Consumer Research, the Journal of Advertising, and Industrial Marketing Management.
Sarah has received several teaching awards over the years and has taught in undergraduate, graduate, and Ph.D. programs. She is a frequent instructor in management development program at the UT College of Business Administration, and has conducted training and workshops for several industry organizations, including Procter and Gamble, Eastman Chemicals, and TRW.