Companies delivering high customer value can earn substantially higher margins, increase profitability, and make significant gains in market share...

At the heart of what we do is help companies better understand what their customers value. We do this in many ways that span exploration of the meaning of customer value in a variety of contexts (e.g., cultures, B2B, B2C, industries, products, services) to improve market research processes that tap into what customers value, then link that knowledge to strategic marketing decisions (e.g., new product development, brand management, professional selling, advertising).

We invite firms to become a part of the CVMSF team as Forum sponsors. Your input can help shape the research focus of a major university. You can become connected to our brightest Marketing graduate students, help us understand important industry issues from your perspective, learn about customer value strategies other firms have found successful in positively impacting revenue and profitability, network with professionals in firms wrestling with similar issues, and become part of a think-tank learning laboratory.

A little about us:

• Internationally recognized faculty of experts on customer value concepts
• Home to some of the initial customer satisfaction researchers who began 30 years of customer satisfaction management adoption in businesses worldwide - We aim to do the same in customer value
• Hundreds of articles, many in the top research journals in marketing, on customer value related research
• Decades of experience helping firms understand their customers more deeply
• Gatorade, Sea Ray Boats, Eastman Chemical Co., FedEx, Phillips Consumer Electronics, Frito-Lay, Alcoa, USCO Logistics...
• Experts in qualitative customer value market research techniques that go well beyond simple focus groups as well as quantitaive approaches
• Intimately connected with supply chain management, logistics, and sales forecasting efforts in the department, each of which has a solid international reputation in business and academe

Please explore the site and learn more about us. Then contact us so that we can learn more about you!