Library

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• Moon, Mark A., “Breaking Down Barriers to Forecast Process Improvement”, FORESIGHT: The International Journal of Applied Forecasting, Issue 4, June 2006, 26-30.

• Mentzer, John T., “Smart Investments: Choosing the right demand forecasting and planning system”, January 2006, APICS magazine.

• Moon, Mark A., “What Is World Class Forecasting: A Perspective on 20 Years of Research”, 2004 APICS International Conference.

• Kahn, Kenneth B., “How to Measure the Impact of a Forecast Error on an Enterprise?”, Journal of Business Forecasting, (Spring 2003), 21-25.

• Mark A. Moon, John T. Mentzer, and Carlo D. Smith, “Conducting A Sales Forecasting Audit”, International Journal of Forecasting, 19 (2003), 5-25.

• Mentzer, J.T., Sales Forecasting Audit Protocol

• Moon, M.A., J.T. Mentzer, and C. D. Smith, Commentaries and authors' response on “;Conducting A Sales Forecasting Audit,” International Journal of Forecasting, 19 (2003), 27-42.

• Kahn, Kenneth B., “An Exploratory Investigation of New Product Forecasting Practices,” The Journal of Product Innovation Management, 19 (2002), 133-143.

• Kahn, Kenneth B., “How to Use a ”Golf” Game to Enhance the Forecasting Process,” Journal of Business Forecasting, (Winter 2001/02), 21-25.

• Kahn, Kenneth B., “Benchmarking Sales Forecasting Performance Measures,” Journal of Business Forecasting, (Winter 1998-1999), 19-23.

• Moon, Mark A., John T. Mentzer, and Dwight E. Thomas, Jr., “Customer Demand Planning,” Industrial Marketing Management, (29, 2000), 19-26.

• Golicic, Susan L., Donna F. Davis, Teresa M. McCarthy, Mentzer, John T., “Bringing Order out of Chaos,” Journal of Business Forecasting, (Spring 2001), 11-17.

• Kahn, Kenneth B., “Top Down vs Bottom Up,” Journal of Business Forecasting, (Summer 1998), 14-19.

• Kahn, Kenneth B., Marjorie E. Adams, “Sales Forecasting as a Knowledge Management Process,” Journal of Business Forecasting, (Winter 2000-2001), 19-22.

• Mentzer, John T., “The Impact of Forecasting Improvement on Return on Shareholder Value,” Journal of Business Forecasting, (Fall 1999), 8-12.

• Moon, Mark A. and John T. Mentzer, “Improving Salesforce Forecasting,” Journal of Business Forecasting, 18 (No. 2, 1999), 7-12.

• Mentzer, John T. and John L. Kent, “Forecasting Demand in the Longaberger Company,” Marketing Management, (Summer 1999), 46-50.

• Mentzer, John T., Carol C. Bienstock, and Kenneth B. Kahn, “Benchmarking Sales Forecasting Management,” Business Horizons, 42 (May-June, 1999), 48-56.

• Mentzer, John T. and Carol C. Bienstock, “The Seven Principles of Sales Forecasting Systems,” Supply Chain Management Review, (Fall 1998), 76-83.

• Mentzer, John T. and Carol C. Bienstock, Sales Forecasting Management, (Sage Publications: Thousand Oaks, California, 1998).

• Moon, Mark A., John T. Mentzer, Carlo D. Smith, Michael S. Garver, “Seven Keys to Better Forecasting,” Business Horizons, 41, (September-0ctober, 1998), 44-52.

• Mentzer, John T., Mark A. Moon, John L. Kent, and Carlo D. Smith, “The Need for a Forecasting Champion,” Journal of Business Forecasting, 16 (No. 3, 1997), 3-8.

• Mentzer, John T. and Kenneth B. Kahn, “The State of Sales Forecasting Systems in Corporate America,” Journal of Business Forecasting, 16 (Spring 1997), 6-13.

• Kahn, Kenneth B. and John T. Mentzer, ”EDI and EDI Alliances: Implications for the Sales Forecasting Function,” Journal of Marketing Theory and Practice, 4 (No. 2, 1996), 72-78.

• Mentzer, John T. and Kenneth B. Kahn, ”Forecasting Technique Familiarity, Satisfaction, Usage, and Application,” Journal of Forecasting, 14 (No. 5, 1995), 465-476.

• Kahn, Kenneth B. and John T. Mentzer, ”Forecasting in Consumer and Industrial Markets,” Journal of Business Forecasting, 14 (Summer 1995), 21-28.

• Mentzer, John T. and Jon Schroeter, ”Integrating Logistics Forecasting Techniques, Systems, and Administration: The Multiple Forecasting System,” Journal of Business Logistics, 15 (No. 2, 1994), 205-226.

• Mentzer, John T. and Roger Gomes, ”Further Extensions of Adaptive Extended Exponential Smoothing and Comparison with the M-Competition,” Journal of the Academy of Marketing Science, 22 (Fall, 1994), 372-382.

• Kahn, Kenneth B. and John T. Mentzer, ”The Impact of Team-Based Forecasting,” Journal of Business Forecasting, 13 (Spring, 1994), 18-21.

• Mentzer, John T. and Jon Schroeter, ”Multiple Forecasting System at Brake Parts, Inc.,” Journal of Business Forecasting, (Fall, 1993), 5-9.

• Mentzer, John T. and Roger Gomes, ”Evaluating a Decision Support Forecasting System,” Industrial Marketing Management, 18 (1989), 313-323.

• Mentzer, John T., ”Forecasting with Adaptive Extended Exponential Smoothing,” Journal of the Academy of Marketing Science, 16 (No. 4, 1988), 62-70.

• Mentzer, John T. and James E. Cox, Jr., ”A Model of the Determinants of Achieved Forecast Accuracy,” Journal of Business Logistics, 5 (No. 2, 1984), 143-155.

• Mentzer, John T. and James E. Cox, Jr., ”Familiarity, Application, and Performance of Sales Forecasting Techniques,” Journal of Forecasting, 3 (1984), 27-36.

• Bowersox, Donald J., David J. Closs, John T. Mentzer, and Jeffrey R. Sims, ”Simulated Product Sales Forecasting: A Simulated Model for Short-Range Forecasting and Operational Decision Making,” Research in Marketing, 4 (January, 1981), 39-68.

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