Dr. Mark A. Moon is Director of the Forecasting and Demand Management Forum and Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon's professional experience includes positions in sales and marketing with IBM and Xerox. Dr. Moon has been nominated three times, and has once been the recipient, of the Allen H. Keally award for teaching excellence. His primary research interests are in buyer/seller relationships, demand management, and sales forecasting. He has published in the Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, and several national conference proceedings. Dr. Moon also serves on the editorial review board of the Journal of Personal Selling and Sales Management, and is a former faculty advisor for the American Marketing Association student chapter. He has worked with numerous companies on sales forecasting re-engineering efforts, including Eastman Chemical, Hershey Foods, Lucent Technologies, DuPont, Union Pacific Railroad and Motorola.
Dr. Mark Moon