Donna F. Davis
Assistant Professor of Marketing
Rawls College of Business
Texas Tech University

Dr. Donna F. Davis is Assistant Professor of Marketing in the Rawls College of Business at Texas Tech University. Before joining the faculty at Tech, Dr. Davis earned her Ph.D. in marketing and information management from the University of Tennessee, Knoxville. She has published research in the International Journal of Forecasting, Journal of Forecasting, Journal of Business Forecasting, International Journal of Physical Distribution & Logistics Management, Journal of Supply Chain Management, and Business Horizons. She has also presented research on forecasting at several national and international conferences and business forums.