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The University of Tennessee, Knoxville,
The Department of Marketing and Logistics, and
The UT Sales Forecasting Management Forum
8th
Annual World
Class
SALES FORECASTING
MANAGEMENT CONFERENCE
May 13-15, 2008
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Thank You Amway!
Amway Funds Sales Forecasting Scholarship in
UT College of Business more |
Tuesday, May 13
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5:30pm-7:00pm
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Registration and Opening Reception at Hotel
Dinner (on your own)
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Wednesday, May 14
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7:15am-8:00am |
Continental Breakfast
Registration
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8:00am-8:30am |
Welcome and Opening Remarks |
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Keynote
Presentation
8:30am-9:30am |
A Snapshot of Best Practice: A Report on a Study of S&OP Practice and Forecaster Characteristics
Mark Moon , Ph.D., Director, Sales Forecasting Management Forum and Associate Professor of Marketing, the University of Tennessee
Abstract: Sales and Operations Planning (S&OP) is a subject of much interest to forecasting professionals. In many companies, S&OP processes are the critical mechanisms for translating demand forecasts into the multitude of plans that are needed to run the enterprise. In this presentation, Mark Moon will report on a recent survey of best practices in S&OP, and present a snapshot of how this key process for Demand/Supply Integration is being implemented in a variety of industry settings today. In addition, this presentation will report on additional survey results of desired characteristics of forecasting professionals.
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9:30am-9:45am |
Break |
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9:45am-10:30pm
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Breakout Sessions: Skills & Characteristics of Good Forecasters
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10:30am-12:00pm |
How to Make Good Forecasts with Bad Data
Ellen Bonnell, CEO, Trend Savants
Abstract: Even with great models, processes and collaboration a forecaster is challenged by less-than-perfect data. Ellen Bonnell has adopted 7 principals about data that are used for forecasting. You will learn the 7 principals as well as techniques for handling missing, volatile, heavily promoted, mis-aggregated, intermittent and other less-than-perfect data. Ellen will share examples from her client case book and present real data sets to highlight the topics. |
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12:00pm-1:30pm |
Lunch |
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1:30-2:45pm |
Lessons Learned from a Decade of Sales Forecasting Benchmarking Studies
Donna Davis, Ph.D., Assistant Professor of Marketing, Texas Tech University
Abstract: Over the last 10 years, nearly 1000 managers at 25 firms have participated in the sales forecasting benchmarking audits. This session examines responses to challenges faced by forecasting managers from the mid-1990s to the present as captured in the audits. Topics include best practices and trends related to forecasting management, processes, and technology.
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2:45pm-3:00pm |
Break
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3:00pm-4:30pm
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Forecasting Techniques: What is the State of the Art in Forecasting Techniques? Is the Pick Best Still the State of the Art?
Panel Discussion: Software Companies Share Their Perspectives
State of the Art Forecasting Techniques
Fred Baumann, Vice President Collaboration, Forecasting & Replenishment,
JDA Software Group
Abstract: Fred Bauimann will share a new view on capabilities and processes that are being deployed with leading manufacturers, distributors and retailers. Fred will highlight innovations that enable planners to more efficiently select and pre-tune forecasting algorithms beyond historical practices of “Pick Best” to improve forecast accuracy and planner productivity. In addition, Fred will highlight new sense and respond technologies that enable organizations to incorporate daily demand signals to optimize service levels and inventories in the supply chain through improved forecast consumption processes.
Robert Byrne, President and CEO, Terra Technology
Abstract: Rob will cover the following points during his presentation:
- Measuring Forecast Error to Predict Supply Chain Performance - Lead-time vs Lag;
Selecting a Model - Simulation vs. Historical Fit;
State of the Art Techniques - Demand Signal Reconciliation vs. Time Series.
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5:50pm |
Gather in hotel lobby at Guest Services for evening event |
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Reception
6:00pm-8:00pm
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The construction of UT’s newest athletic building is now complete. Pratt Basketball Practice Pavilion, houses two full-sized gymnasiums, as well as an athletic training room, a weight room and a film study room. Don't miss this Guided Tour hosted by UT Women's Athletic Department.
Reception immediately following at UT Visitors Center |
Thursday
May 15
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7:45am-8:45am |
Breakfast Meeting for Forum Sponsors Only |
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9:00am-10:30am |
Panel: Demand/Supply Integration in a Changing Environment: how do we organize for effective global S&OP
Brett Hatch, Manager, S&OP Demand Management
Whirlpool Corporation
Dwight Thomas, Senior Manager, Forecasting Process Planning
Alcatel – Lucent
Abstract: S&OP should be an effective backbone process in any enterprise as customer demand forecasts are integrated with supply chain plans. However, the challenges of globalism (time zones, languages, holidays, and local cultures), the need to make changes quickly as new information emerges, and the complexities of corporate governance models can make S&OP success seemingly impossible at times. We will look at a number of these troublesome issues and provide suggestions for how they can be addressed.
D. Larry Williams, Director Sales Planning & Forecasting,
Cooper Tire & Rubber Company
Abstract: This discussion will focus primarily on the challenges recognized and being addressed related to implementing an S&OP process globally. Although Cooper is just beginning the process, specific issues have been identified that make its implementation for consolidating the demand, supply and sourcing plans for North America, Europe and Asia at an executive level all the more challenging.
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10:30am-10:45am |
Break |
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Keynote Presentation
10:45am-12:00pm |
Understanding Global Mega Trends
J. Thomas (Tom) Mentzer, Ph.D., Bruce Chair of Excellence in Business University of Tennessee
Abstract: Global supply chains face constant and considerable environmental uncertainty. This session will examine changes that can be expected in the next ten years, and their impact upon global sales forecasting. In this session, participants will learn about:
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Trends that can be expected over the next ten years;
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What impact these trends will have on global sales forecasting; and
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How participants should forecast the impact of these mega trends on their companies.
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12:00pm-1:00pm |
Closing Luncheon |
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1:00pm |
Adjourn |
Questions? Contact Dianne Marshall
at 865.974.0569 or dkmarsh@utk.edu. Thank you! |
