Marketplace Live Wins Brandon Hall Silver Excellence
in Learning Technology Award
Marketplace Live Business Simulation recently received a Brandon Hall Silver Award for Excellence in Learning Technology in the category of Best Advance in 3-D or Immersive Learning Technology.
“We are honored to have won the Silver Excellence award,” said Ernie Cadotte, author of Marketplace Live and professor of marketing in the University of Tennessee College of Business Administration. “It is great to be recognized for our innovative thinking by Brandon Hall, an independent, world-renowned, e-learning and research organization.”
“I wanted to create a new way to engage students, blending textbooks, lectures, games, and movies. It is a ground-breaking approach to learning that involves students in familiar ways,” continued Cadotte. “Marketplace Live helps students visualize business concepts, principles and ways of thinking. Through Marketplace Live, students can touch and feel the products they manufacture, envision the ads they design, see inside the sales outlets they build, and visualize the factories they manage.”
“We also built realistic characters in various business situations within the simulated 3-D world so that students experience specific consequences of their actions,” said Cadotte. “For example, if a firm struggles with poor customer satisfaction, students will experience the reaction of an unhappy customer ‘face to face.’ If an executive decision causes havoc in a Chinese factory, students will ‘get a phone call’ from an irritated plant manager. Such realistic experiences greatly increase knowledge retention. And, the addition of real-time virtual teamwork tools and social networking features facilitates team building and collaboration,” Cadotte said.
The Excellence in Learning Technology Award was presented by Brandon Hall Research, one of the leading research firms in training and development. The Learning Technology Awards showcase product innovations in the marketplace for creating and managing learning, talent, and performance. The Best Advance in 3-D or Immersive Learning Technology category looks for functionality that provides 3-D environments and experiences for learning, meeting, collaboration, and simulation.
“These outstanding tools and systems propel the learning profession forward,” said Brandon Hall, Ph.D., chairman of the awards program. “These innovative products let customers make learning faster, better, and easier.”
All entries were evaluated by independent judges worldwide. Marketplace Live is classified as a “serious game,” or one that has been designed primarily for educational versus amusement purposes. Cadotte observed that serious games recently have attracted substantial interest in defense, business, education, healthcare, city planning, politics, science, and advertising.
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