Faculty Spotlight:  Richard C. Reizenstein


Dick ReizensteinThis spring, the College of Business Administration will celebrate the retirement of one of its most loyal faculty members, Richard C. Reizenstein. Reizenstein, known by friend and colleagues as Dick, is an associate professor of marketing in the Department of Marketing and Logistics and the director of the college’s Executive-in-Residence program. He earned his undergraduate degree from Princeton University in Germanic languages and literature with a minor in French before going on to earn his MBA in marketing with a minor in finance from Cornell University. After a successful career at Gorham Crystal (where he left as national sales manager), Reizenstein returned to Cornell to earn his Ph.D. in marketing with minors in finance and social psychology.

During his tenure at the University of Tennessee, Reizenstein has loyally served in various roles including faculty member, interim department head of the Department of Marketing and Logistics, and for 10 years as associate dean of the College of Business Administration. Reizenstein is a core faculty member in the Physician Executive MBA Program (PEMBA), which is ranked as the number one MBA program exclusively for physicians. Among his many teaching awards, Reizenstein has received the Outstanding Teacher Award or Outstanding Faculty Member Award in the PEMBA program four years out of the last seven, as well as receiving the university-wide Alumni Outstanding Teaching Award. 

Reizenstein's primary expertise is in the area of marketing management and strategy. His current research interests are focused on investigating the hidden cultural meanings of language as a key to global marketing success and in innovative approaches to marketing education. He has given over 40 presentations at meetings of professional associations such as the American Marketing Association and the Association for Consumer Research, and has published articles in such diverse journals as Harvard Business Review, the Journal of Occupational and Organizational Psychology, the Journal of Business Research and the Journal of Marketing Education. He has done research for, or has consulted with, numerous large and small companies, including Burger King; Colgate-Palmolive; First Tennessee Bank; Frito-Lay; Holiday Inn; IBM; Promus Hospitality; Quaker Oats; Ringling Bros. Combined Shows; Rudolph Foods (a primary supplier of snack food products and raw material for Frito-Lay); Sara Lee; and Time, Inc. Reizenstein has taught in executive MBA programs and conducted study tours for students in such diverse countries as Argentina, Chile, the Czech Republic, France, Romania, Russia, and Taiwan.

Reizenstein will be retiring from UT on June 30, 2009, after 40 years at the university and has been voted emeritus status by the Department of Marketing and Logistics. He will continue to teach in the Physician Executive MBA program after his retirement. 

Please join the faculty, staff, and students of the college in thanking Dr. Reizenstein for his many years of loyal service to the College of Business Administration.


Return to front page >>