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Alumni Spotlight: David V. Clark II


David Clark IIThe best way to know what UT College of Business alumnus David Clark has been working on these days is to watch this piece of his work:

 http://www.wheaties.com/evolution/index.html#/episode6 

As you see, Clark’s work since graduation has taken led to some pretty amazing campaigns. Two years ago, he was promoted within the General Mills family to vice president of adult cereals---which may not seem incredibly exciting to those outside the marketing industry, until you see his work and know the kinds of people he is working with. He is responsible for the marketing of brands you see every day such as Wheaties, Chex, Total, and Fiber One. Clark’s team is building a new marketing campaign for Wheaties featuring fellow UT graduate and Indianapolis Colts quarterback Peyton Manning—which makes marketing cereal pretty interesting.

David V. Clark II grew up in the south before attending the university in the late 1980’s to pursue a degree in finance. After he graduated in 1991, Clark went to work for General Mills as a sales representative in Mobile, Alabama, and established a long-running career with the company. As he moved up the corporate ladder, he also moved across the country, beginning with a move to Nashville in 1993 to work as an account executive, followed by a relocation to Atlanta in 1995 to work as an area category management analyst.

By 1996, Clark had moved to Minneapolis, Minnesota, where he lives today with his wife, Molly, and their three children, Patrick, Kate, and Georgia. He began his work there as a senior marketing research analyst for General Mills’ Old El Paso brand before being promoted to associate marketing manager. By early 1999, he was the head marketing manager for Green Giant Frozen Vegetables, followed by a promotion to marketing manager for Progresso Soup by 2002, before being promoted to marketing director for the Foodservice Division in 2003 and then to vice president of adult cereals two years ago, where he is today.

In his free time, Clark enjoys spending time with his family, music, running, and tennis.

To view more of Clark’s work, visit http://www.wheaties.com/evolution/index.html

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