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Alumni Spotlight: Shirley Broadbery

Shirley Broadbery

Shirley Pih Broadbery knows the meaning of loyalty and longevity. After 28 years, Broadbery is still with the company she joined in 1982 as a young professional, The Coca-Cola Company. She has spent 17 years internationally as a senior financial executive.

Broadbery was born in Endicott, New York, the “birthplace” of IBM, where her family lived for her first four years before moving to Wisconsin. At eight years old, they moved to Knoxville, Tennessee, where Broadbery eventually attended the University of Tennessee. 

During her time at UT, Broadbery was an active member of Alpha Delta Pi sorority and Beta Alpha Psi business fraternity. She worked as a waitress throughout her years at UT, even working two jobs in the summer. Her diligence allowed her to have all of her expenses paid for by the time she graduated, including a summer traveling abroad with friends from UT. 

After Broadbery graduated from UT in 1979 with a Bachelor of Science degree in accounting, she joined Coopers & Lybrand, a certified public accounting firm, as a financial auditor.  After earning her CPA designation in 1982, she joined The Coca-Cola Company as an international internal auditor for the corporate auditing department. For four years, she traveled outside of the U.S. 100 percent of the time, performing financial and operational audits of company operations.  In late 1986, she moved back to Atlanta and worked in the corporate controllers group.

After having been back in the U.S. for only a few years, Broadbery moved to Bangkok, Thailand, where she became the division finance manager for The Coca-Cola Company’s Southeast & West Asia Division, covering 13 countries.  She then moved to Oslo, Norway, to serve as the division finance director for the company’s Nordic & Northern Eurasia Division.  She next settled in Copenhagen, Denmark, for four years as the chief financial officer and vice president of Coca-Cola Nordic Beverages, a newly-formed anchor bottler joint venture covering bottling operations in five countries.  

In 2000, Broadbery moved to Athens, Greece, where she led the Southeast Europe Division as the division finance director for its 22 countries and seven bottler operations.  Broadbery’s next position took her to Berlin, Germany, in 2004 where she served as chief financial officer for the company-controlled bottler for 65 percent of the German market. 

In July 2007 she returned to the U.S. in her current role as global finance transformation director for The Coca-Cola Company based in Atlanta.  Broadbery plays a key role in driving the company’s finance transformation initiatives, leveraging her broad knowledge of the business, leadership skills, and operational experience. 

Broadbery met her husband, Paul Broadbery, who is Irish, when she moved to Copenhagen, Denmark.  They married and soon were moved to Greece.  They subsequently lived in Berlin prior to moving to Atlanta, where they live today. 

“I feel incredibly lucky to be working for The Coca-Cola Company and love what I do,” said Broadbery. “It has given me great opportunities to work and live in diverse cultures and face unique challenges, which have developed my career and have helped me grow personally.”

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