UT MBA Alumni Host Second Annual CPG Boot Camp
UT MBA alum Scott Daniel (JD/MBA 2003) had a vision for giving back to his alma mater. As the marketing director for baked beans for Bush Brothers and Company, Daniel wanted to help aspiring MBAs prepare for career success in brand management, sales, business analytics, shopper marketing, and other key opportunities in the highly regarded and competitive consumer packaged goods (CPG) industry.
With the help of fellow alumni representing Procter & Gamble, Bush Brothers & Company, Sara Lee, CROSSMARK, The Neilson Company, and Unilever, along with UT MBA Career Services, 15 MBA students at the University of Tennessee received a head start to help them break into this competitive field.
The second annual University of Tennessee, Knoxville, MBA program CPG Boot Camp was held Saturday, February 5, 2011. It featured an industry overview, alumni panel, breakout mentoring groups, and discussions focused on CPG career opportunities, cover letter and resume development, interviewing skills, networking, and life as a brand or product manager.
“Our goal with CPG Boot Camp is to provide MBA students with a competitive advantage from the interview process through full-time employment. In the CPG industry, the toughest challenge oftentimes is getting that first foot in the door. Boot Camp gives students a chance to prepare for interviews with managers who make hiring and promotion decisions for some of the best companies in the industry,” says Daniel.
“This is a great opportunity for our MBA students to become more familiar with marketing opportunities in the CPG industry and be exposed to all facets of interviewing and recruitment,” adds Amy Cathey, MBA program director.