Case Studies |
| Plan aims to net new revenue for Ijams (9-12) More (PDF) More (URL Link) |
| App encourages commuters to ride their bike (8-12) More (PDF) More (URL Link) |
| Strategy Created to Boost Manufacturer's Overseas Sales (July) More (PDF) More (URL Link) |
| Marketing Plan Colors Frozen Yogurt Shop Green (March) More (PDF) More (URL Link) |
| Marketing plan created for startup's weight-loss product (Feb) More( PDF) More (URL Link) |
| How to convert website visitors into customers (Jan) More (PDF) |
| Heil helps heal tornado-stricken community (Dec) More (PDF) More (URL Link) |
| Business Rationale Developed to meet Medical need (Nov) More (PDF) More (URL Link) |
| ChocolateFest: New nonprofit seeks to reenergize annual fundraiser (9-28) More (PDF) More (URL Link) |
| Applying lean principles reduces wait time (9-6) More (PDF) More (URL Link) |
| Students suggest fair emphasize music, partnership (tnAchieves) (8-11) More (PDF) More (URL Link) |
| Program seeks to keep more students in class (tnAchieves) (7-11) More (PDF) More (URL Link) |
| Intern learns business from the bottom up (6-11) More (PDF) More (URL Link) |
| Helping country singer find her virtual voice (5-11) More (PDF) More (URL Link) |
| Recruit, engage, recognize volunteers for results (4-11) More (PDF) More (URL Link) |
| Builder seeks to leverage customers' feedback (3-11) More |
| Lean times helped make a case for investment (2-11) More |
| UT grad leads money-saving, pollution-reducing project (1-11) More |
| MBA Graduate Seeks to Improve Tribal Economies (12-10) More |
| Event Revamped to Benefit Charitable Cause (11-10) More(PDF) More (URL link) |
| Harrah's gamble on lean techniques pays off for casinos (10-10) More (PDF) More (URL link) |
| Center's marketing plan pregnant with possiblities (9-10) More |
Tennessee Valley Fair Gets Student Advise on Attracting New Families (8-10) More |
| Students Spin Water as Having ‘Purpose and Personality’s (7-10) More |
| Old Brand Seeks New Appeal for Young Customers (6-10) More |
| MBA Students Create Evaluation Tool for Y-12 Inventions (5-10) More (PDF) More (URL link) |
| UT Marketing Students Help Catapult Vault (4-10) More (PDF) More (URL link) |
| Manufacturer Values Continuous Learning (3-10) More |
| ProMBA Grad Applies Traditional Progress Improvements to Virtual World (2-10) More |
| Professional MBA Grad Creating a Startup to Help Startups (1-10) More |
| Breathing New Life Into a Lagging Product Line (12-09) More |
| Students Recommend Web to Link Seniors, Services (11-09) More |
| Former Vol Returns to School for Business Advice (10-09) More |
| Strategy Created for Maker of Medical Imaging System (9-09) More |
| Appeals to Young, Hungry Families Created: Shoney’s (8-09) More |
| Marketing Campaign Fueled by Hybrid Theme (7-09) More |
| UT Business Plan Competition Develops Entrepreneurs (6-09) More |
| Marketing a Retail Photo Department in the Digital Age (5-09) More |
| City Seeks to Diversify Buying (4-09) More |
| Charity Seeks Plan to Increase Donors (3-09) More |
| Change, Not Technology, Arises as Hospital’s Issues (2-09) More |
| Denso’s Purchasers Smooth Wrinkles in Supply Chain (1-09) More |
| Engineers Sought Unique Corporate Culture (12-08) More |
| Art Gallery Gets Plan to Attract Locals, Visitors (11-08) More |
| Physician Executive Creates Disposable Medical Instruments (10-08) More |
| Site Benefits from Students’ Point of View (9-08) More |
Smooth Sailing for New Entrepreneurial Enterprise (8-08) More |
| Research Conducted, Market Strategy Created for Tech Start-up (7-08) More |
| Work-Life Programs Focus of Internship (6-08) More |
Buying Low, Selling High is No Simple Matter (4-08) More |
MBA Students Advise Home Store, Deli (3-08) More |
| UT MBA Graduate Analyzes Meeting Space Needs (2-08) More |
| Weigel’s Trying to Reach Out to Younger Customers (12-07) More |
| MBA Students Collaborate on Parks Project (11-07) More |
| UT Students Collaborate on Membership Push (10-07) More |
| UT Students Cook Up Krystal Tailgating Promotion (9-07) More |
| Non-Profit Seeks to Provide More Home Loans (8-07) More |
| Students Create Ways to Reach People Like Them (7-07) More |
| Tennessee Valley Fair Goes for Hip Update (6-07) More |
Strategies Created to Help Boost PDMA Membership (5-07) More |
Start-Up Gets Students’ Advice on How to Prioritize Scarce Resources (4-07) More |
| Venture Fine-Tunes Business Plan, Productivity (3-07) More |
| Boat Maker Retools Logistics to Save Money (2-07) More |
| New Hotel Looks to Add Book Value (1-07) More |
| Dance Studio Owner Takes Steps Toward Growth (12-06) More |
| Clinic Corrals Paperwork for Efficiency (11-06) More |
| First-Class Car Gets First-Class Marketing Plan (10-06) More |
| Business Plan Devised to Turn Vision Into Reality (9-06) More |
UT Offers Sunlight Direct Bright Ideas (6-06) More |