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Case Studies

Plan aims to net new revenue for Ijams (9-12) More (PDF)  More (URL Link)

App encourages commuters to ride their bike (8-12) More (PDF)   More (URL Link)

Strategy Created to Boost Manufacturer's Overseas Sales (July) More (PDF)   More (URL Link)

Marketing Plan Colors Frozen Yogurt Shop Green (March) More (PDF)   More (URL Link)

Marketing plan created for startup's weight-loss product (Feb) More( PDF)   More (URL Link)

How to convert website visitors into customers (Jan) More (PDF)   

Heil helps heal tornado-stricken community (Dec) More (PDF)   More (URL Link)

Business Rationale Developed to meet Medical need (Nov) More (PDF)   More (URL Link)

ChocolateFest: New nonprofit seeks to reenergize annual fundraiser (9-28) More (PDF)   More (URL Link)

Applying lean principles reduces wait time (9-6) More (PDF)    More (URL Link)

Students suggest fair emphasize music, partnership (tnAchieves) (8-11) More (PDF)    More (URL Link)

Program seeks to keep more students in class (tnAchieves) (7-11) More (PDF)    More (URL Link)

Intern learns business from the bottom up (6-11) More (PDF)    More (URL Link)

Helping country singer find her virtual voice (5-11) More (PDF)    More (URL Link)

Recruit, engage, recognize volunteers for results (4-11) More (PDF)    More (URL Link)

Builder seeks to leverage customers' feedback (3-11) More

Lean times helped make a case for investment (2-11) More

UT grad leads money-saving, pollution-reducing project (1-11) More

MBA Graduate Seeks to Improve Tribal Economies (12-10) More

Event Revamped to Benefit Charitable Cause (11-10) More(PDF)    More (URL link)

Harrah's gamble on lean techniques pays off for casinos (10-10) More (PDF)    More (URL link)

Center's marketing plan pregnant with possiblities (9-10) More

Tennessee Valley Fair Gets Student Advise on Attracting New Families (8-10) More

Students Spin Water as Having ‘Purpose and Personality’s (7-10) More

Old Brand Seeks New Appeal for Young Customers (6-10) More

MBA Students Create Evaluation Tool for Y-12 Inventions (5-10) More (PDF)     More (URL link)

UT Marketing Students Help Catapult Vault (4-10) More (PDF)     More (URL link)

Manufacturer Values Continuous Learning (3-10) More

ProMBA Grad Applies Traditional Progress Improvements to Virtual World (2-10) More

Professional MBA Grad Creating a Startup to Help Startups (1-10) More

Breathing New Life Into a Lagging Product Line (12-09) More

Students Recommend Web to Link Seniors, Services (11-09) More

Former Vol Returns to School for Business Advice (10-09) More

Strategy Created for Maker of Medical Imaging System (9-09) More

Appeals to Young, Hungry Families Created: Shoney’s (8-09) More

Marketing Campaign Fueled by Hybrid Theme (7-09) More

UT Business Plan Competition Develops Entrepreneurs (6-09) More

Marketing a Retail Photo Department in the Digital Age (5-09) More

City Seeks to Diversify Buying (4-09) More

Charity Seeks Plan to Increase Donors (3-09) More

Change, Not Technology, Arises as Hospital’s Issues (2-09) More

Denso’s Purchasers Smooth Wrinkles in Supply Chain (1-09) More

Engineers Sought Unique Corporate Culture (12-08) More

Art Gallery Gets Plan to Attract Locals, Visitors (11-08) More

Physician Executive Creates Disposable Medical Instruments (10-08) More

Site Benefits from Students’ Point of View (9-08) More

Smooth Sailing for New Entrepreneurial Enterprise (8-08) More

Research Conducted, Market Strategy Created for Tech Start-up (7-08) More

Work-Life Programs Focus of Internship (6-08) More

Buying Low, Selling High is No Simple Matter (4-08) More

MBA Students Advise Home Store, Deli (3-08) More

UT MBA Graduate Analyzes Meeting Space Needs (2-08) More

Weigel’s Trying to Reach Out to Younger Customers (12-07) More

MBA Students Collaborate on Parks Project (11-07) More

UT Students Collaborate on Membership Push (10-07) More

UT Students Cook Up Krystal Tailgating Promotion (9-07) More

Non-Profit Seeks to Provide More Home Loans (8-07) More

Students Create Ways to Reach People Like Them (7-07) More

Tennessee Valley Fair Goes for Hip Update (6-07) More

Strategies Created to Help Boost PDMA Membership (5-07) More

Start-Up Gets Students’ Advice on How to Prioritize Scarce Resources (4-07) More

Venture Fine-Tunes Business Plan, Productivity (3-07) More

Boat Maker Retools Logistics to Save Money (2-07) More

New Hotel Looks to Add Book Value (1-07) More

Dance Studio Owner Takes Steps Toward Growth (12-06) More

Clinic Corrals Paperwork for Efficiency (11-06) More

First-Class Car Gets First-Class Marketing Plan (10-06) More

Business Plan Devised to Turn Vision Into Reality (9-06) More

UT Offers Sunlight Direct Bright Ideas (6-06) More