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Participation in sponsor meetings:
These two-day meetings showcase results of ongoing
research in customer value and marketing strategy, stimulate dialogue
between faculty and sponsors about process improvement ideas and
future research, and enable participants to meet select graduate
students associated with the Forum. These meetings will be held
once or twice each year, depending on sponsor input.
Priority access to research results:
In addition to articles listed on the web site, sponsors will
have priority access to results from recent research through
working papers, executive reports, and presentations. This is
usually well before formal journal publication.
Evaluations of own processes:
Through dialogue at Forum meetings as well as throughout the
year, sponsors have limited access to Forum faculty as a resource
in evaluating their own processes. We are currently developing
a benchmark database of customer value and related marketing
strategy processes. Our aim is to provide sponsors with access
to a web-based tool for self-analysis using this database.
Exposure to top marketing students:
Some of our best marketing students, both MBAs and select
undergraduates recommended by key faculty, will be involved
in Forum meetings. Sponsors will be able to interact with them
and have access to their resumes for internship or employment
consideration.
As a result, Forum sponsors will be able to:
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Solve some of their customer
value related marketing issues,
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Keep abreast of current thinking on customer
value processes from academe and other firms,
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Network with other sponsors to learn about
them and their processes,
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Interact with the faculty, doctoral students,
and MBA students in the department,
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Gain personalized assistance in recruiting
exceptional candidates from this student pool for internships
and employment,
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Participate in the Integrated Value Chain Visiting
Executive Series. September 2002 through April 2003. This can
be your choice of an open speaking engagement with faculty,
staff, PhD and MBA candidates, and undergraduates at the College
of Business Administration or a classroom presentation. This
is your opportunity to showcase your company and/or address
a specific topic. Please call (865) 974-9491 to schedule your
date.
Sponsorship
Sponsorship in the Customer Value/Marketing Strategy
Forum is $7,500 per business unit organziation per year; however,
special rates are available to companies that prefer to sponsor
the overarching Integrated Value Chain Forums. Please call
(865) 974-9491 for specifics.
Sponsorship is not prorated. Checks should be made payable to
“The University of Tennessee” and mailed to Dr. John
T. Mentzer, Executive Director, The University of Tennessee Integrated
Value Chain Forums, 310 Stokely Management Center, Knoxville, Tennessee
37996-0530.
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