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Here you will find a bibliography of some of the relevant research authored by our faculty in the last 20 years. These readings have been published in scholastic journals, books, and conference proceedings. For copies of articles, please contact us.

This list is sorted alphabetically by author. Journal articles, books, book chapters, proceedings, working papers, and other publications are listed separately.

You may also view the list by key topic.

Journal Articles
Books
Book Chapters
Proceedings
Working Papers
Other Publications
Key Topics
Exec Summaries

Journal Articles

Bobbitt and Dabholkar (2001), “Integrating Attitudinal Theories to Understand and Predict Use of Technology-Based Self-Service: The Internet as an Illustration,” International Journal of Service Industry Management, 12 (5), 423-450.

Bagozzi and Dabholkar (1994), “Consumer Recycling Goals and Their Effects on Decisions to Recycle: A Means-End Chain Analysis,” Psychology and Marketing, 1 (4) (July-August), 313-340.

Bagozz and Dabholkar (2000), “Discursive Psychology: An Alternative Conceptual Foundation for Means-End Chain Analysis,” Psychology and Marketing, 17, 535-586.

Bolfing and Woodruff (1988), "Effects of Situational Involvement on Consumers' Use of Standards in Satisfaction/Dissatisfaction Processes," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, l, l6-24.

Cadotte, Woodruff, and Jenkins (1987), "Expectations and Norms in Models of Consumer Satisfaction," Journal of Marketing Research, XXIV (August), 305-314.

Dabholkar. (1990), “How to Improve Perceived Service Quality by Increasing Customer Participation,” in Developments in Marketing Science, B. J. Dunlap, ed., Cullowhee, N.C.: Academy of Marketing Science, vol. XIII, 483 487.

Dabholkar (1991), “Using Technology Based Self Service Options to Improve Perceived Service Quality,” in Enhancing Knowledge Development in Marketing, Mary C. Gilly et al. eds., Chicago: American Marketing Association, 534 535.

Dabholkar (1993), “Customer Satisfaction and Service Quality: Two Constructs or One?” in Enhancing Knowledge Development in Marketing, David W. Cravens and Peter Dickson, eds., Chicago: American Marketing Association, vol. 4, 10 18.

Dabholkar, Johnston and Cathey (1994), “The Dynamics of Long Term Business to Business Exchange Relationships,” Journal of the Academy of Marketing Science, 22 (2), 130 145. (Finalist for best JAMS article in 1994)

Dabholkar (1994), “Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes,” Journal of Consumer Research, 21 (June), 100 118.

Dabholkar and Thorpe (1994), “Does Customer Satisfaction Predict Postpurchase Intentions?” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 7, 161 171.

Dabholkar. (1995), “The Convergence of Customer Satisfaction and Service Quality Evaluations with Increasing Customer Patronage,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, volume 8, 32 43.

Dabholkar (1995), “A Contingency Framework for Predicting Causality between Customer Satisfaction and Service Quality,” in Advances in Consumer Research, Frank Kardes and Mita Sujan, eds., Provo, UT: Association for Consumer Research, vol. 22, 101 108.

Dabholkar. (1996), “Consumer Expectations of Technology Based Self Service Options: An Investigation of Alternative Models of Service Quality,” International Journal of Research in Marketing, 13 (1), 29 51.

Dabholkar, Thorpe and Rentz (1996), “A Measure of Service Quality for Retail Stores: Scale Development and Validation,” Journal of the Academy of Marketing Science, 24 (1), 3 16. (lead article) (Finalist for best JAMS article in 1996) Abridged version in Stores, (April) 1996, “Measuring the Dimensions of Retail Service Quality.”

Dabholkar and Neeley (1998), “Managing Interdependency: A Taxonomy for Business to Business Relationships,” Journal of Business and Industrial Marketing, 13 (6), 439-460 (lead article).

Dabholkar (1998), “Expectancy Value Models in Consumer Research,” in The Elgar Companion to Consumer Research and Economic Psychology, Peter E. Earl and Simon Kemp, eds., Cheltenham, UK: Edward Elgar Publishing Limited, 200-208.

Dabholkar and Walls (1999), “Service Evaluation and Switching Behavior for Experiential Services,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, volume 12, 123-137.

Dabholkar, Shepherd and Thorpe (2000), “A Comprehensive
Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study,” Journal of Retailing, 76 (2), 139-173.

Dabholkar (2000), “Technology in Service Delivery: Implications for Self-Service and Service Support,” in Handbook of Services Marketing and Management, Teresa A. Swartz and Dawn Iacobucci, eds., Sage Publications, 103-110.

Dabholkar and Bagozzi (2002), “An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors,” Journal of the Academy of Marketing Science, 30 (3), 184-201 (lead article).

Flint, Woodruff and Gardial, (1997) “Customer Value Change in Industrial Marketing Relationships: A Call for New Strategies and Research,” Industrial Marketing Management, 26 (2), 163-176.

Flint and Mentzer (2000), "Logisticians as Marketers: Their Role When Customers' Desired Value Changes" Journal of Business Logistics, 21 (2), 19-45.

Flint and Woodruff (2001) "The Initiators of Changes in Customers' Desired Value: Results from a Theory Building Study," Industrial Marketing Management 30 (4), 321-337.

Flint (2002) "Compressing New Product Success-to-Success Cycle Time: Improving New Product Ideation Through Deep Customer Value Understanding," Industrial Marketing Management, 31 (4), 305-315.

Flint, Woodruff and Gardial (2002), “Exploring the Phenomenon of Customers’ Desired Value Change in a Business-to-Business Context,” Journal of Marketing 66 (October), 1-30.

Gardial, Woodruff, Burns, Schumann, and Clemons (1993), "Comparison Standards: Exploring Their Variety and the Circumstances Surrounding Their Use," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 6, 663-73.

Gardial, Clemons, Woodruff, Schumann and Burns (1994), "Comparing Consumers' Recall of Prepurchase and Postpurchase Evaluation Experiences," Journal of Consumer Research, 20 (March), 548-560.

Gardial, Flint and Woodruff (1996), "Trigger Events: Exploring the Relationship Between Critical Events and Consumers' Evaluations, Standards, Emotions, Values and Behavior," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 9, 35-51.

Garver and Flint, (1995) “A Proposed Framework for Exploring Comparison Standards at Various Stages of the Business-to-Business Evolution,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 8, 11-21.

Idassi, Young, Winistorfer, Ostermier and Woodruff (1994), "A Customer-Oriented Marketing Method for Hardwood Lumber Companies," Forest Products Journal, 44 (July/August), 67-73.

Lee, Lee and Schumann (2002) "The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations," The Journal of Consumer Affairs, Vol. 36, No. 1, 2002, 1-27.

Mentzer and Krishnan (1985), "The Effect of the Assumption of Normality on Inventory Control/Customer Service," Journal of Business Logistics, 6 (1), 101-120.

Mentzer, Gomes and Krapfel (1989), "Physical Distribution Service: A Fundamental Marketing Concept," Journal of the Academy of Marketing Science, 17 (Winter), 53-62.

Mentzer and Pisharodi (1988), "Transportation As An Industrial Marketing Service," Advances in Business Research, 3, 201-221.

Mentzer, Bienstock and Kahn (1993), "Customer Satisfaction/Service Quality Research: The Defense Logistics Agency," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 6, 43-49.

Mentzer, Rutner, and Matsuno, (1997) "Application of the Means-End Value Hierarchy Model of Understanding Logistics Service Quality," International Journal of Physical Distribution and Logistics Management, 27 (9/10), 230-243.

Mentzer, Flint and Kent, (1999) “Developing a Logistics Service Quality Scale,” Journal of Business Logistics, 20 (1), 9-32.

Mentzer, Flint, and Hult, (2001) "Logistics Service Quality as a Segment-Customized Process," Journal of Marketing, 65 (4), 82-104.

Moon, Mentzer, Reizenstein and Woodruff (1998), "A Customer-Value-Based Approach to MBA Marketing Education," Journal of Marketing Education, 20 (1), 53-62.

Neeley and Schumann (2000) “Perceived Social Approval as a Comparison Standard,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 13, p. 37-51.

Overby, Gardial and Woodruff (2004) "French Versus American Consumers’ Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison," Journal of the Academy of Marketing Science, Fall 2004, pp. 437-460.

Sirgy, Mentzer, Rahtz and Meadow, "Satisfaction With Health Care Services Consumption and Life Satisfaction Among the Elderly," Journal of Macromarketing, 11 (Spring, 1991), 24-39.

Waller, Dabholkar and (2000), “Postponement, Product Customization, and Market-Oriented Supply Chain Management,” Journal of Business Logistics, 21 (2), 133-159.

Waller, Dabholkar and Gentry (2000), “Postponement, Product
Customization, and Market-Oriented Supply Chain Management,” Journal of Business Logistics, 21 (2), 133-159.

Woodruff, Cadotte and Jenkins (1983), "Modeling Consumer Satisfaction Processes Using Experience-Based Norms," Journal of Marketing Research, XX (August), 296-304.

Woodruff, Clemons, Schumann, Gardial and Burns (1991), "The Standards Issue in CS/D Research: A Historical Perspective," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 4, 103-109.

Woodruff (1993), "Developing and Applying Consumer Satisfaction Research: Implications for Future Research," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 6, 1-11.

Woodruff (1997), “Customer Value: The Next Source for Competitive Advantage,” Journal of the Academy of Marketing Science, 25 (Spring), 139-153.

Abstract: Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and restructuring. The next major source for competitive advantage likely will come from more outward orientation toward customers, as indicated by the many calls for organizations to compete on superior customer value delivery. Although the reasons for these calls are sound, what are the implications for managing organizations in the next decade and beyond? This article addresses this question. It presents frameworks for thinking about customer value, customer value learning, and the related skills that managers will need to create and implement superior customer value strategies. (Reprinted by permission of the publisher.)


Books

Woodruff and Gardial (1996), Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction. Cambridge, MA: Blackwell Publishers, 338 pages.

Book Chapters

Gardial and Woodruff (2003), “Understanding Customer Value,” in Ernest R. Cadotte and Harry J. Bruce, eds. The Management of Strategy in the Market Place, Mason, Ohio: South-Western, 129-146.

Schumann, David. "Media Factors," The Psychology of Entertainment Media, edited by L. J. Shrum (2004).

Woodruff and Flint, “Research on Business-to-Business Customer Value and Satisfaction,” in Arch G. Woodside (ed.), Advances in Business Marketing and Purchasing, JAI Press, 2002

Woodruff and Gardial (1999), “Building Advantage Through Customer Value,” in Michael J. Stahl, ed., Perspectives in Total Quality. Cambridge, MA: Blackwell Publishers, 7-26.

Woodruff, Locander and Barnaby (1991), "Marketing in a Value-Oriented Organization," in Michael J. Stahl and Gregory M. Bounds, eds., Competing Globally Through Customer Value. New York: Quorum Books, 566-585.

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Proceedings Papers

Bienstock, Mentzer and Kahn, "How Are Service Firms Measuring and Managing Service Quality/Customer Satisfaction?," 1996 Educators' Conference, (Academy of Marketing Science, Coral Gables, FL), 161.

Bolfing and Woodruff (l988), "Involvement and Product-in-Use Evaluations: The Key to Effective Positioning Strategies," in Gary Frazier et al, eds., Efficiency and Effectiveness in Marketing. Chicago: American Marketing Association, l28-l33.

Burns and Woodruff (1990), "Value: An Integrative Perspective," Curtis P. Haugtvedt and Deborah E. Rosen, eds., Proceedings of the Society for Consumer Psychology. Washington, D.C.: American Psychological Association, 59-64.

Burns and Woodruff (1992), "Delivering Value to Consumers: Implications for Strategy Development and Implementation," in Chris T. Allen et al, eds., Marketing Theory and Applications. Chicago: American Marketing Association, 209-216.

Cadotte, Woodruff and Jenkins (1982), "Norms and Expectations Predictions: How Different are the Measures?" in Ralph L. Day and H. Keith Hunt, eds., International Fare in Consumer Satisfaction and Complaining Behavior. BloomingtonSchool of Business, Indiana University, 49-56.

Cathey, Schumann, Flint and Garver (1995) "Seven Strategies for Trend Analysis of Higher Education," paper presented at the AMA Conference on Marketing Higher Education, 1995.

Cathey, Garver, Flint and Schumann, (1995) “Scanning the Higher Education Environment: Strategies Universities are Using to Respond to Change,” Sixth AMA Symposium for the Marketing of Higher Education.

Cathey and Schumann (1995) Applying a Value Perspective to the Marketing of Higher Education," paper presented at the AMA Conference on Marketing Higher Education, 1995.

Clemons and Woodruff (1992), "Broadening the View of Consumer (Dis)satisfaction: A Proposed Means-End Disconfirmation Model of CS/D," in Chris T. Allen et al, eds., Marketing Theory and Applications. Chicago: American Marketing Association, 413-421.

Flint and Woodruff, (1997) “Issues in a Grounded Theory Study of Customer Desired Value Change: Resolutions Using Phenomenology, Ethnography and Hermeneutics,” Developments in Marketing Science, 1997 Academy of Marketing Science Educators Conference, Elizabeth J. Wilson and Joseph F. Hair, Jr. eds., 20, 134-139.

Flint and Mentzer, (1998) "Evaluating Contributions to Logistics Knowledge," Proceedings of the Twenty-Seventh Annual Transportation and Logistics Educators Conference, James M. Masters, ed., Anaheim, CA: Ohio State University and Council of Logistics Management, 1-12.

Flint and Woodruff, (1999) "The Initiators of Changes in Customers' Desired Value: Results from a Theory Building Study," Developments in Marketing Science, 1999 Academy of Marketing Science Educators Conference, Charles H. Nobel, ed., 22, 174.

Flint and Sutherland, (2000), "Innovative Ways to Anticipate and Create Significant Logistics Value," 2000 Annual Conference Proceedings of the Council of Logistics Management, 407-426.

Flint and Maignan (2001), " The Value of Corporate Citizenship to Business Customers: Research Directions," Developments in Marketing Science, 2001 Academy of Marketing Science Educators Conference, Melissa Moore and Robert Moore, ed., 24, 119-123.

Mentzer, Rutner and Matsuno (1995), "Applying the Means-End Value Hierarchy Model to Logistics," 1995 Educators' Conference, (Council of Logistics Management: San Diego, CA), 165-180.

Mentzer, Matsuno and Rutner (1995), "Customer Value in Relational Exchange: Logistics Customer Service Perspectives," 1995 Educators' Conference, (American Marketing Association: Washington, DC), 246.

Overby and Woodruff (2001), "A Conceptualization of the Influence of Culture Upon The Customer Value Hierarchy," in Melissa Moore and Robert Moore, eds., Developments in Marketing Science, Volume XXIV. Coral Gables, Florida: The Academy of Marketing Science, 58-63.

Woodruff, Cadotte and Jenkins (1982), "Charting a Path for CS/D Research," in Ralph L. Day and H. Keith Hunt, eds., International Fare in Consumer Satisfaction and Complaining Behavior. Bloomington, IN: School of Business, Indiana University, 118-123.

Woodruff, Schumann and Clemons (1990), "Consumers' Reactions to Product Use Experiences: A Study of the Meaning of Consumer Satisfaction and Dissatisfaction," in Meryl P. Gardner, ed., Proceedings of the Society for Consumer Psychology. Washington, D.C.: American Psychological Association, 26-30.

Woodruff (1997), "Customer Value: The Next Source for Competitive Advantage," Journal of the Academy of Marketing Science, V25 N2 P139-153.

Wright, Schumann, Graves, Gardial and Woodruff (1994) "Extending the Role of Advertising to Post Purchase Activity: Going Beyond the Sale," Proceedings of the American Marketing Association Winter Educators' Conference.


Other Publications

Stahl, Barnes, Gardial, Parr and Woodruff (1999), “Customer-Value Analysis Helps Hone Strategy,” Quality Progress, 32 (April), 53-58.

Woodruff, Gardial and Schumann (1993), "Understanding Value and Satisfaction from the Consumer's Point of View," Survey of Business, 28 (Summer/Fall), 33-40.


Articles Under Review and Working Papers

Flint, Woodruff, Mentzer and Giunipero (2001), “Further Exploration of Customer Desired Value Change,” under revision for second review for the Journal of Marketing.

Foggin, James, Gardial and Woodruff (2000), “Customer Value Management in Third-Party Logistics Channel Relationships,” working paper, The University of Tennessee.

Garver, Gardial and Woodruff (2000), “Customer Value, Loyalty, and Revenge in Buyer Relationships with Salespersons,” under revision for second review for the Journal of Marketing.

Golicic and Woodruff (2001), “Evaluating Satisfaction in Interorganizational Relationships,” working paper, The University of Tennessee

Overby, Gardial and Woodruff (2001), “The Influence of Culture Upon Desired Customer Value Perceptions: A research Agenda, under revision for second review for the Journal of the Academy of Marketing Science.

Overby, Gardial and Woodruff (2001), “The Influence of National Culture Upon Customer Value Perceptions: A Cross-Culture Empirical Examination of French and American Consumers,” draft for submission to the Journal of Marketing.

 


Customer Value/ Marketing Strategy Forum

Daniel J. Flint, Director
Customer Value/Mktg Strategy Forum
The University of Tennessee
College of Business
310 Stokely Management Ctr.
Knoxville, TN 37996-0530

Phone: 865-974-8314
Fax: 865-974-1932
Email: dflint@utk.edu

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